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  • Christopher D.

Mississippi's Ban on Medical Marijuana Advertising: Challenged in a Federal Lawsuit

Mississippi's evolving stance on medical marijuana has brought both hope and challenges to entrepreneurs like Clarence Cocroft, owner of Tru Source, the state's first Black-owned medical cannabis dispensary. Despite the legalization of medical marijuana for eligible Mississippians, an advertising ban has hampered Cocroft's efforts to reach potential customers and grow his business. 

In this article, we delve into the federal lawsuit that Cocroft has filed, asserting that the ban on medical marijuana advertising infringes upon his free-speech rights. Additionally, we explore why medical marijuana is a vital choice for patients and the importance of obtaining a medical marijuana card.

The Advertising Conundrum

While Mississippi now allows medical marijuana use for individuals with qualifying conditions and medical cannabis cards, state law places significant restrictions on advertising cannabis products. Dispensary owners and cultivators face legal barriers that prevent them from promoting their businesses effectively. For Cocroft, the owner of Tru Source in Olive Branch, Mississippi, this has posed a substantial challenge.

Cocroft shared his frustration with the Mississippi Free Press, stating, "It's a daunting task to stay in the industry when you can't advertise. And it's legal. If they allow you to get licensed, they should allow you to promote your business." Tru Source relies primarily on its website, word of mouth, and signage posted on the building for advertising. However, Cocroft is prohibited from advertising his dispensary or its website through any other medium.

A Federal Lawsuit for Free Speech

In response to the advertising ban, Cocroft and his dispensary filed a federal lawsuit on November 14, 2022. The lawsuit targets officials responsible for regulations at the Mississippi State Department of Health, the Mississippi Department of Revenue, and the Mississippi Alcohol Beverage Control Bureau.

Cocroft's argument centers on the violation of his free-speech rights due to the ban on medical marijuana advertising. He believes that while complying with the regulations set forth by the state, including hefty taxes, they should also allow businesses like his to promote their services. Cocroft emphasized that the ban extends beyond his dispensary, affecting every medical cannabis business in Olive Branch, DeSoto County, and all 82 counties in Mississippi.

The Impact on Business and Patients

Clarence Cocroft's case has garnered the attention of the Institute for Justice (IJ), a national libertarian nonprofit law firm that advocates for individual rights. The IJ is representing Cocroft in this lawsuit and is approaching the issue through the lens of the First Amendment, highlighting how excessive advertising regulations can hamper businesses.

The ban on medical marijuana advertising not only affects dispensary owners but also has ripple effects on cultivators and testing companies. If dispensaries cannot effectively promote their products, they will not purchase as much from cultivators, leading to financial losses throughout the industry. Cocroft aptly describes this situation as "a no-win situation for the cannabis industry of Mississippi."

The Significance of Medical Marijuana

While the lawsuit challenges the advertising ban, it's important to recognize the vital role that medical marijuana plays in improving the lives of patients with qualifying medical conditions. Medical marijuana offers several compelling reasons why it is the right choice:

  • Medical Efficacy: Medical marijuana has been proven effective in managing symptoms and enhancing the quality of life for patients dealing with various medical conditions, including chronic pain, neurological disorders, sleep disorders, and debilitating illnesses.

  • Safe and Regulated Access: Medical marijuana programs prioritize safe and regulated access to marijuana products, reducing the risks associated with the illicit market.

  • Legal Protection: Possessing a medical marijuana card provides patients with legal protection, ensuring that they can utilize marijuana as part of their treatment plan without fear of legal repercussions.

  • Personalized Treatment: Medical marijuana programs consider individual patient needs, enabling healthcare professionals to tailor treatment plans to specific conditions and symptoms.

  • Opioid Alternative: Medical marijuana offers a potentially safer alternative to opioids for managing chronic pain, decreasing the risk of addiction and overdose.

  • Improved Quality of Life: Patients suffering from debilitating conditions often experience significant improvements in their quality of life through the alleviation of pain, improved sleep, and overall enhanced well-being with the use of medical marijuana.

A Precedent for Business Regulations

The lawsuit filed by Clarence Cocroft has far-reaching implications beyond the medical marijuana industry. It could set a precedent for how businesses subject to strict government regulations are allowed to advertise. The Institute for Justice believes that it is crucial to treat medical marijuana businesses fairly and not subject them to more stringent regulations than other similar businesses, such as those in the alcohol industry, casinos, or strip clubs.

Cocroft aptly questioned why the alcohol industry, pharmaceutical companies, casinos, and strip clubs can advertise their products and services throughout the entire state while dispensaries and medical cannabis products face advertising restrictions. He emphasized the need for a level playing field, where all legal businesses can promote their offerings without undue limitations.


Mississippi's ban on medical marijuana advertising is currently under scrutiny as Clarence Cocroft and Tru Source challenge its legality in a federal lawsuit. While the outcome remains uncertain, the case highlights the importance of free speech rights for businesses subject to government regulations. 

Additionally, it underscores the significance of medical marijuana as a viable and safe treatment option for patients with qualifying medical conditions. Understanding the benefits of medical marijuana and obtaining a medical marijuana card can lead to improved healthcare outcomes, ensuring that patients have access to the relief they need. 

As the legal landscape surrounding medical marijuana continues to evolve, informed decisions about advertising regulations and patient access are essential for the future of the industry in Mississippi.

Get Your Medical Marijuana Card!

Medical marijuana is legal in Mississippi, and you can apply for a recommendation today! You will need your medical card to enter any of the state's registered marijuana businesses. If you don't already have one, let us assist you!

Finally, people who have a medicinal marijuana card can visit dispensaries! The program is expanding daily as more patients are recommended cannabis for their qualifying ailment.

Book a medical marijuana evaluation with one of our caring, competent physicians online today! You'll meet with your new physician to discuss the potential benefits of medicinal marijuana for you. 

Since ancient times, people and animals have used marijuana as an all-natural remedy to ease unpleasant symptoms. It is currently permitted for medical usage in more than 30 states! Don't wait any longer if you believe cannabis could improve your quality of life.

Schedule an appointment for you to receive a medical marijuana evaluation from one of our kind, experienced doctors. Find out as soon as possible if you are eligible for a Mississippi marijuana card!


Doctors Who Care.

Relief You Can Trust.

Helping you find health and wellness through safe and convenient access to medical marijuana is our primary goal at Mississippi Marijuana Card. We're working hard to educate advocates and cynics alike about the unique benefits medical cannabis can offer, building an accessible informational library of all things Mississippi and medical marijuana in the process.

If you have any questions, we're ready to answer them. Call us at (833) 781-6635, or schedule a medical marijuana evaluation!

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